**FURRY FRIENDS**

I happend upon a webpage for a woman by the name of Dee Dunheim. She focuses on public relations for animals, mainly by publicizing animal rights. After reading about her work, I instantly made a mental connection to PETA. In reality, PETA is the father (or mother) of animal public relations. They do the most publicity for their cause - animals - and have the most strategic tactics. I guess all animal rights groups are like public relations firms for animals. Other groups are the ASPCA, the Animal Legal Defense Fund and the Humane Society of the United States. A more extensive list is on wikipedia.

Dunheim has lobbied legislative bodies for the creation and enforcement of protective laws to safeguard animals, served as full-time Public Relations Director for a national animal protection society, created publicity opportunities for pet therapy programs with senior housing facilities, presented publicity workshops and seminars to animal protection societies and humane organizations, appeared as a guest on local television and radio talk shows and more. All of these activities serve as tactics for a general public relations plan of publicizing animal rights.

When comparing to my blog post about the pitbull pr, it’s intersting to see what a wide variety of pr is possible for animals. From unofficial stunts like the pitbull puppies, to organized plans like what PETA does, animals actually get a lot more pr than it seems, which I see as an AMAZING thing.